Versatile fashion picks from TOBI

TOBI fashion versatile and thrifty buys

TOBI, the Californian online fashion shop is now selling its wares to the UK, and they don’t charge for international postage. Now’s the perfect time to have a look at their clothes, accessories, shoes and swimwear – while there’s a sale on!

It’s mainly aimed at a young, hip audience with plenty of body confidence, and the prices are very reasonable. I can see myself picking up a few things for my holidays from here as a lot of it’s perfect for warmer weather and also for festival season. The stock is a mixture of own brand and other labels, so some of it is quite designer-y too.

I was given the chance to try out a few of their goodies, and of course I jumped right in. In particular, I was looking for versatile items that could be used in a few different ways and looks, to get maximum value for money. These are all shown in the image above, so here’s what I picked and why.

  • Main picture: Tobi pulling heartstrings layered necklace (was £18, now £8) – this is something very glamorous and twinkly to wear now with low cut tops (I wore it out for a Valentine’s evening dinner and it was ***perfect***), and the spacer chain at the back of the neck means you can wear it both as a choker or a looser fit. It looks a lot more expensive than it actually is, and when the weather warms up it’ll be perfect for the SS18 ‘sequins in the daytime’ trend where I’ll be layering it over a t-shirt to pretty it up.
  • Top left: What About Us copper duster jacket (was £75, now £37 in sale) – a beautiful satin longline jacket in a rich, flattering shade. I’m wearing it now for some luxury lounging at home during the darker, colder evenings, but it’ll be great over skinny jeans for daytime or a slinky slip dress for going out at night once the Spring properly arrives.
  • Top right: Sonix Lafayette nude tortoise sunglasses (was £90, now £53) – nothing like a giant pair of cat-eye frames for a hit of instant glam. These have a nude base that’s perfect for mixing in with your Spring pastels and look great with this year’s pink and lilac trends, but the tortoiseshell pattern means you can mix it up with festival brights and leopard print later in the Summer too.
  • Bottom left: Thread & Supply Fade Out grey plaid button down shirt (£45) – wear buttoned up over a turtleneck and jeans while it’s freezing cold for extra warmth and urban styling, then wear it open over vest and shorts in the sunshine as a casual jacket. As an extra bonus, it also has tabs so that you can roll up the sleeves. The fabric is very soft and comfortable and I love this shirt for everyday and weekend looks.
  • Bottom right: Daydreamer wide frayed scarf in rust (was £18, now £9) – a large cotton scarf is the ultimate versatile accessory when you’re travelling. Chuck it round your neck for warmth on a chilly day, knot it at the bust for a quick strapless beach dress, cross it over your front and tie the ends behind your neck to make a halterneck mini dress, or tie it around the waist as a long sarong skirt. It’s also perfect folded in half to make a picnic blanket, and if you’re visiting churches or temples you can use it to cover your head or shoulders as required.

So there we are, five versatile items that you could get plenty of wear and use out of. If these don’t float your boat, the site has hundreds of other pieces and many of them are in the current sale. The prices include VAT, and you won’t have to pay any import duties either so there are no nasty surprises with the pricing.

What do you think of my quick TOBI edit? Seen anything you like? 


Full disclosure: Items provided by PR in return for an honest review. No payment has taken place, all words and opinions my own.


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  1. Dear Penny,
    On day 6 of the January Tenner Week, you talked about free ebooks that you downloaded about goal setting that looks interesting, and another about motivation and habits that could be good too. Can you pls report about those 2 books, titles and contents and let us know what you think about them, thanks love Pat

  2. Great garments particularly the shirt, but watch out for charges levied by the post office and custom charges I think £18 is the limit . Kind regards Harriet

  3. Hi Patricia – the habits book wasn’t great so I won’t recommend it, but I would definitely recommend ‘Better Than Before: Mastering the Habits of Our Everyday Lives’ by Gretchen Rubin as it’s very well researched and an interesting read. Not read the goal setting one yet as I have another book to review from a publisher – stay tuned.

    Hi Harriet – good news, TOBI also guarantee to pay the duty (custom) charges and all postage, so there are no nasty surprises. My parcel arrived nice and safe.

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