The 11th of July is going to be Amazon’s third annual Prime Day, an event that’s being described as a members-only sale to rival Black Friday. Subscribers can expect hundreds of thousands of offers, new deals starting every five minutes, short term Lightning Deals, and special offers across everything included with Prime—from music and video to reading and voice shopping.
About Amazon Prime
Here’s a quick introduction, if you don’t use this service already. Amazon Prime is Amazon’s premium service, giving you Unlimited One-Day Delivery on millions of items. Prime members can also enjoy many extra perks such as unlimited streaming of movies and TV shows with Prime Video, thousands of playlists and stations with Prime Music, a rotating selection of e-books and current magazines with Prime Reading, thousands of titles from the Kindle Owners’ Lending Library, unlimited secure photo storage with anywhere access and more.
If you’d like to try Amazon Prime out for free so you can take advantage of the Prime Day discounts, there’s a 30-day free trial that you might find useful. If you decide to continue afterwards, the paid service is £79 per year.
How to get the most out of Prime Day
Here are a few quick tips for finding the best deals:
Although it’s billed as 11th of July, the deals actually start at 6pm on the 10th of July so be looking at the site from then onwards.
Track offers slightly in advance by using the Amazon mobile & tablet app. Check the ‘Today’s Deals’ section then click through to ‘Upcoming’ to see what’s coming up in the next 24 hours. Tap ‘Watch this Deal’ to follow the progress of anything you’re interested in.
You can also watch deals using the Amazon Assistant feature on your desktop or laptop computer.
Some deals are Lightning Deals and only last a few minutes, so you’ll have to be quick.
If you miss out on a deal, all is not lost – you might still be able to get it later if more stock becomes available. When an item shows ‘100% claimed’, click the ‘Join Waitlist’ button on the product page. If additional items become available, you’ll receive a notification.
Find out more on the Amazon Prime Day landing page. Let us know if you manage to bag any bargains!