Christmas 2020 gifting trends

It’s fair to say that 2020 has been a completely insane year for various reasons, so here’s my guide to the biggest gifting trends which have been shaped by our unusual and shifting circumstances. Most of us are sorting out our Christmas shopping round about now, and a little inspiration is always welcome.

We have de-stress and pamper treats galore, educational gifts, and all kinds of ways to let our socially distanced loved ones know we’re thinking about them. Plus some self gifting, of course, for that all important quality of life.

Kids’ toys with purpose

KidiZoom HD video studio educational toy by VTech

There’s been increased demand this year for gifts for children that are educational and engaging. Many encourage family time together away from screens, such as collaborative toys or board games, and others that do lean towards tech might help you learn to code or build robots. Examples include traditional wooden toys to learn sorting and counting, the Harry Potter Hedwig owl set from LEGO or the KidiZoom HD Video Studio.

TikTok-tastic toys

Star Wars The Mandalorian The Child Baby Yoda 11 inch plush toy

Big brand novelty toys, especially characters with singing and dancing, that are likely to have their unboxing filmed and shared on social sites. These include Star Wars The Mandalorian ‘The Child’ (AKA Baby Yoda) plush toys (see picture above) and animatronic toys by Mattel that are going to be HUGE, and things like Present Pets from Spin Master Toys UK Ltd that are ‘so excited to meet you they unbox themselves’. Don’t forget the batteries!

Nostalgia & retro

Monopoly game Mega Edition exclusive to John Lewis

These are essentially for big kids of all ages, as we hark back to simpler, less stressful times. One good example of this is the huge range of Friends branded TV merchandise currently being marketed heavily to the millennial age group. Also includes various card games, board games, quizzes and drinking games, plus sweets and other foods from your childhood. Look out for Monopoly: The Mega Edition (exclusive to John Lewis, above) and Monopoly for Sore Losers.

Self care / wellbeing

Rituals Jing home spa set

Likely to be huge as we go into winter 2020, there’s a whole slew of presents that are about relaxation, pampering, better sleep and keeping healthy. Expect plenty of journals, mindfulness ideas, tools for goal setting, ways to capture nice memories, and luxury and high street home spa goodies (real spa experience gifts may also start making a comeback, especially vouchers that take the pandemic into consideration). May lead to a lot of self gifting too.

Love your planet


Holland and Barrett reusable cotton pads

An ever-expanding category as more people become environmentally aware, with an emphasis on recycled materials, zero-waste and low-water manufacturing processes, energy efficiency products, bathroom reusables, bikes and scooters, eco-bathroom goodies, and better recycling and storage options at home.

Caring Christmas

Prezzybox letterbox gift pampering

This is all about showing some extra thought, whether that’s carefully selected personalised gifts for the recipient, or buying items that benefit charity. This category also includes gift subscriptions, plus all kinds of letterbox-friendly gifts to say ‘I miss you’ to people you won’t be able to meet up with.


Trends inspired by data from CiJ, WPR Agency, BWP and more. Text and gift ideas all my own.


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