Black Friday 2023 pick of the sales

Black Friday 2023 pick of the sales UK

Nearly six in 10 UK consumers are planning to use Black Friday 2023 for spreading the cost of Christmas or buying essentials during the cost-of-living crisis. According to research by Nationwide, Britain’s biggest building society, spending on 24 November is likely to be up by 8 per cent on last year’s peak.

Consumers are expecting to spend on average a record £261 per person over the Black Friday weekend. Research suggests the main places for bargain hunting are well known online-only retailers, like Amazon (41%), department stores, such as John Lewis (19%) and supermarkets (14%).

According to Nationwide’s shopping survey, the top five purchase categories this year will be:

  • Clothing (44%)
  • Fragrances (32%)
  • Shoes (28%)
  • Small electrical items (27%)
  • Toys and games (25%)

With that in mind, I’ve picked out some of the best sales for you in each category. But before we get started, let’s remember a few important things:

  • Always set a budget and make a shopping list before hitting the shops.
  • Compare prices if you’re looking for brands.
  • Don’t need it right away? It might be cheaper if you wait until after Christmas.
  • Black Friday isn’t for everyone and it’s fine to sit it out, especially if you’re prone to making impulse purchases you may later regret.
  • If a deal seems too good to be true, it usually is – especially with online retailers that you’ve never heard of.

And now, on with the sales!

Black Friday clothing & fashion sales

Black Friday 2023 best offers clothes fashion menswear

There’s something for everyone, so I’m starting with some of the best offers in the fashion shops. That’s followed by a list of the best department store deals.

  • All Saints – 30% off everything
  • Anthropologie – 25% off almost everything
  • ASOS – up to 70% off (a few extra discounts in their app too)
  • Baukjen – 20% off sustainable clothing with code: BF20
  • Boden – 40% off most things, 20% off everything else
  • Hobbs – sale up to 50% off, plus extra discounts over the weekend
  • Hush – 20% off everything
  • La Redoute – up to 50% off, plus extra 10% off some items
  • Matches – 30% off designer gorgeousness with code: MATCHES30
  • Mint Velvet – 20% off all (including new party season) with code: BF20
  • Never Fully Dressed – sale up to 60% off
  • Nobody’s Child – 20% off eco-conscious lovely dresses etc with code: BF20
  • Reiss – up to 70% off in sale
  • Rixo – up to 50% off chic vintage-inspired pieces
  • Seasalt Cornwall – up to 67% off relaxed sustainable clothing
  • Ted Baker – 30% off everything (including the Outlet section)
  • UNIQLO – up to 60% off, more offers added over the weekend
  • Urban Outfitters – 30% off 24th – 27th Nov, plus ongoing sale section
  • Whistles – 20% off everything, including sale section
  • White Stuff – 40% off selected new styles & 25% off others

Department stores & supermarkets

Black Friday fragrance deals & offers

Black Friday 2023 best fragrance perfume & aftershave sales and offers UK

Discounts on big brand fragrances tend to run at 20% off in most department stores and chemist shops, but some stores have better deals on selected brands.

Most places are offering 20% off fragrance gift sets too, which tend to give you a free extra mini bottle of perfume along with the main large bottle, giving you more for the same price.

Older/classic fragrances and mid-priced brands tend to have bigger discounts, so be sure to shop around for those. Premium and niche fragrances are rarely on offer, so if you see something you like at a good price, snap it up!

  • AllBeauty – up to 70% off, but quite randomly applied
  • BeautyBay – 20% off Sol De Janeiro, 30% off Floral St etc
  • Boots – very generous discounts on individual bottles (biggest retailer of fragrance in the UK)
  • Cult Beauty – 30% off a nicely curated selection of lovely perfumes, makeup & more
  • Debenhams – discounts on box sets & gifts well worth a browse
  • Escentual – up to 50% off specialist fragrance website, helpful reviews
  • FragranceDirect – up to 50% off mainstream brands, extra 10% off an £85 spend with code: FRIDAY10
  • John Lewis – 20% off wide range of brands & gift sets, 15% off prestige brands too
  • Liberty London – modest discounts on high end and niche brands (that aren’t usually discounted)
  • LookFantastic – some of the best prices around for mainstream brands << PENNY’S PICK
  • Sephora UK – up to 50% off and/or free gifts
  • Superdrug – up to 60% off big and affordable brands (many deals are outside their ‘Black Friday’ section so this link goes to *all* their fragrance offers instead)
  • Parfum Dreams – really good deals on Lancome, Armani, YSL
  • Perfume Click – hefty discounts on popular brands
  • The Fragrance Shop
  • The Perfume Shop – biggest perfume-only retailer in the UK, up to 50% off, extra discounts for VIP members

Black Friday 2023 footwear sales

Black Friday 2023 best shoes footwear trainers heels sales

Whether you’re looking for party shoes, winter boots or trainers, there are so many sales on right now.


Black Friday 2023 electricals

Black Friday 2023 deals small electrical appliances

Small appliances are set to be popular this year. Think hairdryers, earphones, kitchen appliances, vacuum cleaners, home heating and mobile phones.

  • Amazon UK – hundreds of deals from headphones to Kindles
  • AO – up to 50% off huge range of electrical appliances
  • Apple – best weekend of the year to get discounts, but most likely to be via Amazon UK or John Lewis as they annoyingly don’t tend to advertise in their own shop!
  • Appliances Direct – up to 50% off large & small appliances
  • Boots – up to 60% off haridryers, radios, kitchen appliances & more
  • Dell – up to 40% off limited time offers
  • John Lewis & Partners – up to 40% off wide range of items
  • Lakeland – up to 50% off kitchen appliances, heated throws, vacuum cleaners etc
  • Ninja Kitchen – 25% off premium air fryers, multi-cookers, grills, blenders, food processors & more
  • Richer Sounds – great offers & customer service for Hi-Fi, TVs & home cinema (join their VIP club for free to get even bigger discounts)
  • Samsung – various offers including up to 25% off
  • Shark Clean – up to 30% off vacuum cleaners, hair dryers, hair stylers etc

Black Friday toys & games

Black Friday 2023 deals on toys and games

I’ve recently written about the top 10 toys for 2023 & where to find them cheaper, so have a quick look at that if you need some inspiration.

  • Amazon UK – up to 60% off
  • Argos – up to 50% off
  • Boots – multiple offers, including multi-buy and discounts
  • Disney – up to 40% off toys
  • Halfords – up to 30% off bikes, scooters & other gifts
  • Hamleys – up to 55% off selected lines
  • LEGO UK – deals only 24th – 27th Nov inclusive (before or after this try Amazon UK)
  • Tesco – about half their stock is on offer, Clubcard prices
  • The Entertainer – up to 70% a wide range of toys
  • The Works – lots of deals on toys, books & crafts
  • Smyths – half price or better sale
  • Very – up to 50% off

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